Ten Massimoisms by Massimo Vignelli by berger & fohr

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TYPOLOGICAL CATEGORIES:

TYPOGRAPHY

SOCIOLOGICAL CATEGORIES:

COMMUNITY

EVOCATIVE CATEGORIES:

ABSOLUTE

AUTHOR:

berger & fohr

YEAR:

2014

PHOTOGRAPHS:

images ©berger & fohr

SOURCE:

berger & foh

TXT:

Ours is a mission to make this world a better place than we found and if we fail our mission, we do not deserve the honor of calling ourselves “designers.” Massimo Vignelli was a very special person. He was an inspiration and a mentor. We are proud to be able to have called him a friend. For us, like so many others, he will continue to serve as a source of hope and inspiration. When we learned of Massimo’s illness we set out to create a series of prints to honor and commemorate his life, his work and his ideas. We had hoped to share these with Massimo before his passing. Sadly, we could not. Massimo loved type. But, he loved structure more. We selected 10 of our favorite “Massimoisms” and 10 of Massimo’s favorite typefaces (he believed there to be roughly a dozen great ones). We then reappropriated his Unigrid to organize and support Massimo’s messages. The result is a series of 10, A1, two-color screen prints on Colorplan 270gsm Ebony Black and Pristine White paper (edition pending).

txt: berger & fohr

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