The world of umbrellas has a long history, dating back to the 13th century.
Since then, materials may have evolved, but the basic design has remained the same until this day.
UnBRELLA is an umbrella created by reverse thinking that turns umbrella stereotypes on their heads.
Essentially, thinking that the outer surface of the umbrella should face the person holding it, and putting the frame on the outside, creates a simple, open inside.
As a result, the dry side of the umbrella faces out when closed, making you, and those around you, happy. Furthermore, the sight of it standing alone is lovely, and it does not require an umbrella stand.
from: Hiroshi Kajimoto