As part of my MFA thesis I wanted to explore the visual power of large-scale typography. I experimented with letters in a way that was not restricted by the page or the computer screen. My goal was to utilize the urban Chicago surroundings as compositional elements. By projecting large single letterforms into the outdoor environment, I was able to study how space affected the formal qualities of the letterforms and also how the letterform altered the feel of the space. The three dimensional space transformed the letterforms into completely unexpected shapes. The project became about finding the perfect harmonies in the formal qualities of the letter and the visual themes of the space itself.
from: Audra Hubbell