75 Watt by Revital Cohen and Tuur Van Balen


Revital Cohen and Tuur Van Balen




image © Revital Cohen and Tuur Van Balen


we make money not art - vimeo



A labourer over the course of an 8-hour day can sustain an average output of about 75 watts." (Marks' Standard Handbook for Mechanical Engineers.)

If 75 Watt had to be reduced to a brief paragraph, it would be described as a product designed specially by Revital Cohen and Tuur Van Balen to be manufactured in China. Its unique function is to choreograph a dance of assembly line workers.

The final object's only function is to choreograph its own assembly: all of the dimensions, components and materials are designed to create specific movements when they're put together.

from: we make money not art