Midnight Moment: Eye Test by 2 x 4

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AUTHOR:

2 x 4

YEAR:

2013

PHOTOGRAPHS:

image © 2 x 4

SOURCE:

 2 x 4 - Vimeo

 

NOTE: 

We were selected by the AIGA/NY to submit a video for October's Midnight Moment, the largest coordinated effort to display synchronized content on billboards and newspaper kiosks every night in Times Square. Our submission Eye Test, presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.

from: 2 x 4